Digital Marketing

Introduction In the era of dynamic markets and technology driven organizations, it is imperative for any enterprise to have an eye on the evolving marketing environment to keep pace and sustain the growth. There is no such thing as a free business decision, every marketing choice from the features a product has to the wording of advertising copy is influenced by internal and external factors. Knowledge of these forces is critical to sound strategic decision-making, focusing on streams of profitable growth and reducing exposure to business risk. The analysis of marketing environment enables a firm to know the factors that influence and drive the capability to design, market and deliver the products. Through examination of both the internal and external marketing environment, organizations can understand how to leverage their strengths to take advantage of market opportunities and overcome challenges. Like the PESTEL analysis tool for macro-enviromental factors, the marketing environ...

  Introduction In the current era of accelerated pace and interconnectivity, where many external influences can affect company performance, companies are required to react timely and effectively. From changing government policy and regulations, to advances in technology, shifts in consumer preferences and behaviour, these broader environmental forces frequently lie outside the control of the immediate business, yet can have marked effects on strategic business outcomes. One of the popular tools to analyze such external factors is PESTEL analysis also known as the PESTLE analysis. This model considers 6 factors — Political, Economic, Social, Technological, Environmental and Legal — which together encompass a business’ external environment. Benefits and Limitations of PESTEL Analysis A PESTEL analysis enables a firm to identify and evaluate the opportunities and threats in the macro-environment affecting it. PESTEL is different from internal analysis tools such as SWOT which exam...

Introduction In the dynamic world of business, it is not enough for a company to know what it can do internally; it must also know what the it could and should do given the environment where it is located. Many external factors serve to shape industries — including market competition, consumer tastes, technology, and the economy. To manage these layers of complexity, companies require a strategic instrument that compresses the reality of the market and makes stark the secret drivers of profits. Among the most powerful and enduring is Porter’s Five Forces Model. The model – developed by Harvard Business School professor Michael E. Instead of analyzing internal strengths and weaknesses, it enables organizations to analyze the external forces that shape competition.Through this lens, firms can also learn what commands power, how to defend their power position, and which options to pursue for growth. At a deep level, the Porter Five Forces model points to five areas that all markets ...

Introduction In the fast-paced and increasingly competitive global market, strategic decision-making is now the key to success. Organizations in all sectors—multinational corporations, small and medium enterprises (SME), government agencies and non-profit organizations (NGO)—routinely encounter both internal and external complexity. Knowing where you stand strategically in such a dynamic environment is key to sustainable growth and a competitive advantage. This is where the SWOT Analysis framework proves to be crucial. One of the longest surviving and most utilised tools in strategic management, the SWOT analysis is an acronym for Strengths, Weaknesses, Opportunities and Threats. It represents a step-by-step process to analyzing the internal environment with the external market environment. With an understanding of what the organization is doing well, where it needs to improve, what opportunities it can take advantage of and what threats it needs to protect against, decision makers...

  AIDA MODEL Introduction Hey guys!  👋 In this era of competitive marketing, catching the audience attention and convert them into customer is no more just content game it’s a strategy game. Enter the AIDA model. The acronym for this approach — which originated in marketing but is now used widely to explain how to sell anything to anyone — is Attention, Interest, Desire and Action or AIDA to make it easier to remember. From a social media ad to an email marketing campaign, the AIDA model promotional technique is one of the most effective instruments in the toolbox when it comes to building attention-grabbing and result-oriented marketing plans.   History and Origin of   AIDA MODEL AIDA, which stands for Attention, Interest, Desire, and Action, is considered one of the bulwarks of marketing, advertising and sales. It describes the stages of mental processes a consumer goes through before and while watching the ads or other promotional information. 16 Its origin...