Digital Marketing

Introduction Competition is a given in the globally evolving business world of today. Every business wants to expand, differentiate and pockets the maximum bombshell of customers. But in saturated sectors where they're all vying for the audience who is the best fit, gaining traction is tough and margins are tight. This is the premise of Red Ocean vs Blue Ocean Strategy. Conceptualized by W. Chan Kim and Renée Mauborgne, these two methodologies illustrate opposite means through which companies may compete and generate value. The Red Ocean Strategy involves competing in existing markets, while the Blue Ocean Strategy involves companies developing new, uncontested markets where the competition is rendered irrelevant. It is very important for both business and marketing students to clearly understand the concept between the Red Ocean and Blue Ocean Strategy. They’re models to help future business people and strategists see how to dissect markets, recognize opportunities, and make l...

Introduction Businesses in all industries are hyper-focused on growing in the current climate of constant change. Whether you are a small e-commerce store or a global corporation trying to connect with customers, the need to broaden your reach is never-ending. To plan such growth in a structured way, companies resort to models — and one of the best-known is the Ansoff Matrix, also referred to as the Ansoff Product-Market Matrix or Product-Market Expansion Grid. Created by Igor Ansoff in 1957, the tool assists marketers, executives, and analysts in analyzing potential growth paths through products and markets. It answers the very basic question: “How does a company grow – from within its current markets and products or by entering into new markets and products?” Because it offers a guided approach to risk and opportunity, the Ansoff Growth Model is still very relevant in today’s corporate and marketing strategies. This piece covers the framework, the four growth strategies, examples of ...